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Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend Plans for agencies start at $230 per month, which is on the expensive side

You can also try two of Hootsuite's four plans free for 30 days, which is a major benefit if you prefer to try before you buy. Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place. You also get unlimited scheduling, although you're limited to one user.

The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place.

Enterprise: Varies (it's for larger or more complex institutions).

While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts. However, you can also pay on a per-report basis for paid and organic ROI reporting, competitive benchmarking, and social listening tools. Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting. Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month Some analytics reports are at an additional cost The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option. With any of their plans, you also get a mobile app to manage your social media accounts on the go. Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. There are three paid plans to choose from:

This software currently supports all the major social media platforms, including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management.

If you’re unsure of the value of this software, this free trial gives you a full month to try it out. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Facebook posts. Limits to how many social profiles you can manage

If you’re in the market for a platform your company can use to get ahead, keep reading to learn more. Investopedia compared all the top social media management platforms available today to see which ones offer the best tools and features for companies that want to expand their reach across all the major networks. With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place. This is simply not feasible for many small businesses that operate with a handful of employees. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day.

However, with so many prominent platforms out there, managing multiple social accounts can be an absolute nightmare. Having a cohesive social media presence allows small businesses to speak to customers where they’re at. Social media platforms like Facebook, Twitter, Pinterest, and Instagram have hundreds of millions of users.

The vast majority of small businesses use social media as a marketing tool, and it’s easy to see why.

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